An abandoned cart sits at roughly 70% of all online shopping carts — which means most stores are leaving significant revenue on the table with no automated way to recover it.
What makes an abandoned cart email work
- Speed. The first email should go out within an hour of abandonment, while the product is still front of mind.
- Clarity. Show exactly what was left in the cart — product image, name, and price.
- A reason to come back. Not always a discount — sometimes it’s simply removing friction, like a saved cart link or answering a common objection.
- A short sequence. One email rarely recovers as much as a 2–3 email sequence spaced over a few days.
If your store doesn’t have this set up yet, it’s usually the single highest-return automation to build first. See how we set these up.